Zweigstelle	Standorte	Status	Vorbestellungen	Frist	Barcode
Zweigstelle: HdBA Mannheim	Standorte: A 6418 a engl.	Status: Entliehen	Vorbestellungen: 0	Frist: 06.05.2024	Barcode: 156451

Goodman's

invaluable resource includes 72 time-saving guides that

will streamline your processes. Addressing myriad marketing, publicity, and

promotion activities, this book is packed with tried and true best practices

and useful tips for organizations of all sizes.

You know you need to

get the word out. But where do you start? How do you keep track of everything?

Don't work harder-work smarter. The key is to stay organized and focused

through solid project management skills, and at the heart of it all lies an

efficient workflow. Goodman's invaluable resource is here to smooth the way

with 72 time-saving guides that will streamline your processes. Addressing

myriad marketing, publicity, and promotion activities, this book is packed with

tried and true best practices and useful tips on such topics as:

 

 

 

 

 

efficiently reviewing and tracking task

requests from colleagues around your organization;

keeping people informed through project

management tools and formal reporting;

developing and sustaining a network of

media contacts in the community who will publicize your events;

crafting a consistent brand identity

across the organization through language, logo, and colors;

creating and maintaining a public calendar

for content;

designing mobile-friendly email messages

and web pages;

segmenting email campaigns for maximum

impact and engagement;

collecting user information while

respecting privacy;

employing simple surveys for quick and

useful feedback; and

handling complaints with grace.

 

 

 

With the help of

Goodman's step-by-step advice, you'll be able to establish and maintain

marketing communication strategies and workflows no matter your organization's

size.

 

(Quelle: www.lehmanns.de)