Zweigstelle	Standorte	Status	Vorbestellungen	Frist	Barcode
Zweigstelle: HdBA Mannheim	Standorte: BWL 3754 a Engl. 6. Aufl.	Status: Verfügbar	Vorbestellungen: 0	Frist:	Barcode: 116654

This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include:

* A new chapter on strategic positioning

* Many new illustrative examples from B-to-B, high-tech, and the Internet

* Increased focus on global leadership and global brand management

* Using the Internet to develop and support business strategies

For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.